Our customer-favorite Flat Irons Prime Rib Rub is the star of this hearty holiday classic. This blend is bittersweet and earthy in flavor, with citrus and herbal notes, while Whiskey Barrel Smoked Black Pepper adds additional spice and smoky depth. Slowly roasting with broth in the pan helps the roast avoid overcooking or drying out.

Serve with a pan sauce made from prime rib drippings, , and finish the meal with an equally decadent (and smoky) .